Location has become a very important factor in planning business routines like board meetings, conferences, events and incentives. Companies have identified the use of off-site workdays, incentive trips and meetings in exotic locations with recreation and sightseeing options as highly effective methods to get the best out of the employees.

MICE (Meetings, Incentives, Conventions and Exhibitions) tourism has developed over the last few years to cater to this corporate need. Destinations that provide ample facilities, scenic beauty, shopping options, safety and competitive price have become hot spots for this fast growing segment. Undoubtedly, Kerala fits well to these preconditions, with Kochi emerging as a prime MICE destination in India.